The Long Dark: Key Art
The Long Dark is a first-person post-distaster game created by Hinterland Games. The game is a thoughtful, exploration focused survival simulation set in the Northern wilderness in the aftermath of a global disaster.
We were asked to develop the key art that would be used for the initial launch. The game itself is beautifully stylized with amazing attention to audio and environmental details. We wanted to make sure the key art reflected the beauty of The Long Dark world, but also captured the impending dangers that lied ahead for the player.
The illustration had to be flexible and easily modified to fit a variety formats, from posters to social media and online store graphics. The individual elements within the illustration were created as vector graphics so they could be easily moved/scaled to fit the necessary format with ease, and without worry of pixelation. This allowed the key art to be consistently applied and help build visual recognition across all platforms.
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